What We Do

Gloucester Culture Trust aims to be a spark and a catalyst, which links up our creative and cultural sector and supports it to make things happen. This means that we work in partnership – locally, regionally and nationally – to create, test and deliver projects which will make Gloucester a city full of culture.

Everything we do supports our long-term ambitions, from creating a vibrant city centre with plenty of things to do, to developing the next generation of artists and creatives.

We have six projects underway now:

  1. Creative Entrepreneurs: Setting up a hub to incubate creative businesses, running networks for our creative community, signposting to training opportunities across the county. Primary partners: University of Gloucestershire and The Growth Hub
  2. Festivals & Events: We have reviewed all the major events and festivals across the city and are now putting in place an Action Plan (2018-2020) to really put Gloucester’s Festivals on the map. We will work with a diverse range of ‘signature’ and community events, to support them to grow. These include: Gloucester History Festival, Three Choirs Festival, Strike A Light, Tall Ships (Marketing Gloucester) and Kings Jam.
  3. Gloucester Roundhouse Exchange: In January 2018, we announced a partnership between the City of Gloucester and the Roundhouse, the iconic London venue and charity renowned for transforming young lives through creativity. Primary partners: Gloucester Guildhall, The Music Works, Strike A Light.
  4. Destination Marketing: Our aim is to grow the visitor economy and promote our heritage and culture destinations through new digital wayfinding totems and the GL Card loyalty scheme. Primary partner: Marketing Gloucester.
  5. Achieving Regeneration in the City Through Heritage (ARCH): This project aims to enhance the built environment for all and make the most of Gloucester’s wonderful heritage buildings. Primary partners: Gloucester City Council, Project Pilgrim (Gloucester Cathedral), Gloucester Heritage Forum.
  6. Placemaking: We are exploring how we can use art and artists to tackle long-term urban issues, such as health, education and housing, in new ways. We are working with two major regeneration and economic development projects in the city to test this idea: in Matson and in King’s Quarter. Primary partners: Create Gloucestershire and Gloucester City Council.

Our work is funded through a variety of sources:

Gloucester City Council has provided £20k per year (2016/17 and 2017/18) to help set up Gloucester Culture Trust.

Arts Council England committed £50k in 2016/17 to help set up Gloucester Culture Trust.

In March 2016, Gloucester City Council was awarded £1,489,200 from the Great Place scheme to support a three-year project entitled Gloucester – a proud past: Culture at the heart of an ambitious future. Gloucester Culture Trust is managing this exciting project (2016-2020).

In July 2017, we were awarded £200k by the Paul Hamlyn Foundation towards our Gloucester Roundhouse Exchange, to test this new type of partnership between arts organisations.

      Great Place Scheme Joint HLF-ACE logo