What we do

Gloucester Culture Trust aims to be a spark and a catalyst, which links up our creative and cultural sector and supports it to make things happen. This means that we work in partnership – locally, regionally and nationally – to create, test and deliver projects which will make Gloucester a city full of culture.

Everything we do supports our long-term ambitions, from creating a vibrant city centre with plenty of things to do, to developing the next generation of artists and creatives.

We have six projects underway now:

  1. Creative Entrepreneurs: Setting up a hub to incubate creative businesses, running networks for our creative community, signposting to training opportunities across the county. Primary partners: University of Gloucestershire and The Growth Hub
  2. Festivals & Events: We have reviewed all the major events and festivals across the city and are now putting in place an Action Plan (2018-2020) to really put Gloucester’s Festivals on the map. We will work with a diverse range of ‘signature’ and community events, to support them to grow. These include: Gloucester History Festival, Three Choirs Festival, Strike A Light, Tall Ships (Marketing Gloucester) and Kings Jam.
  3. Gloucester Roundhouse Exchange: In January 2018, we announced a partnership between the City of Gloucester and the Roundhouse, the iconic London venue and charity renowned for transforming young lives through creativity. Primary partners: Gloucester Guildhall, The Music Works, Strike A Light.
  4. Destination Marketing: Our aim is to grow the visitor economy and promote our heritage and culture destinations through new digital wayfinding totems and the GL Card loyalty scheme. Primary partner: Marketing Gloucester.
  5. Achieving Regeneration in the City Through Heritage (ARCH): This project aims to enhance the built environment for all and make the most of Gloucester’s wonderful heritage buildings. Primary partners: Gloucester City Council, Project Pilgrim (Gloucester Cathedral), Gloucester Heritage Forum.
  6. Placemaking: We are exploring how we can use art and artists to tackle long-term urban issues, such as health, education and housing, in new ways. We are working with two major regeneration and economic development projects in the city to test this idea: in Matson and in King’s Quarter. Primary partners: Create Gloucestershire and Gloucester City Council.

Our work is funded through a variety of sources:

Gloucester City Council has provided £20k per year (2016/17 and 2017/18) to help set up Gloucester Culture Trust.

Arts Council England committed £50k in 2016/17 to help set up Gloucester Culture Trust.

In March 2016, Gloucester City Council was awarded £1,489,200 from the Great Place scheme to support a three-year project entitled Gloucester – a proud past: Culture at the heart of an ambitious future. Gloucester Culture Trust is managing this exciting project (2016-2020).

In July 2017, we were awarded £200k by the Paul Hamlyn Foundation towards our Gloucester Roundhouse Exchange, to test this new type of partnership between arts organisations.

Great Place Scheme Joint HLF-ACE logo


I’m an artist or am involved in a creative or community organisation in Gloucester. How can we get involved?
To keep up to date, please visit our News page and you can also sign up to our mailing list and Like our page on Facebook.


I’m involved in a heritage organisation or own a heritage property in Gloucester. How can we get involved?
There will be lots of ways to get involved: take part in training sessions and networks for heritage volunteers or property owners; get involved in the History Festival and its developing year-round programme of City Voices; or find out about job opportunities to work on the Great Place project team. To keep up to date you can sign up to our mailing list and Like our page on Facebook.


I live in Gloucester and would like to find out more about Gloucester Culture Trust and be kept up to date. How can I do this?
To keep up to date you can sign up to our mailing list and Like our page on Facebook. You can also get involved in our survey of festivals and events, which is part of the Big Conversation.


I’m a young person living in Gloucester. How can I get involved?
There are now more chances to take part in arts activities all year round. If you are thinking about setting up a creative business, there will be new space to work, meet and rehearse plus business advice and support to make your creative idea happen. And you can find out about job opportunities to work on the Great Place project team. Please sign up to our mailing list and Like our page on Facebook.


How will the work of Gloucester Culture Trust impact on existing organisations and events in the city?
The purpose of Great Place is to support, develop and build on what is happening in the city and to make sure our cultural offering is as great as it can be. We have an ambition to be UK City of Culture 2025 and the groundwork over the coming years will help to support this goal. Great Place gives us an opportunity to really shout about what Gloucester does and what it could do and to support it.


Are there opportunities to work on the Great Place project?
Yes! The Great Place project will see the creation of a number of exciting new roles in the arts and heritage and all these jobs will be advertised via our mailing list, website and Facebook page.


What happens to the money you have raised for projects?
The budget will be managed by Gloucester Culture Trust over three years. The project aims to have a strong, long-term legacy: it focusses on building the skills, networks, infrastructure and opportunities for the city’s cultural sector to thrive. It will ‘prepare the ground’ for an application to be UK City of Culture 2025. We are therefore working with partners and with people across Gloucester to make sure that everything our projects do contributes to these goals.


Can I still apply to the Arts Council or Heritage Lottery Fund?
Yes! The funding we have, such as Great Place, are specific funds with specific, long-term  goals for investment in the city as a whole. Our success here doesn’t prevent anyone from applying for, e.g. Arts Council Lottery funding. If anything, we hope you will be more likely to apply!  If you would like to make reference to Gloucester’s cultural strategy in your applications, please get in touch.